From November 9-11, 2017, Porta Mondial met franchise partners from Germany and Spain during a joint meeting in Mallorca. The venue was the idyllic Finca hotel “Sa Bassa Rotja” in Porreres.
CEO Joachim Semrau welcomed the ca. 40 participants, and presented the new corporate structure of the franchise system.
“With Homes & Holiday AG, a new holding company was created, under which our three business areas, traditional real estate brokerage under the umbrella brand Porta Mondial, holiday rental under the name Porta Holiday and the Places Publishing House will be restructured.”
The participants very much welcomed the fact that the individual areas which had previously been presented separately are now displayed on the same website,homes-holiday.com.
Success story 2017
The management could only report positively for the current year: Record sales in Mallorca, a 37% increase in sales of the entire group, and three new locations in Germany show that the system has successfully placed itself on the market after years of development work.
Using the cross-selling potential
“Networking” was the motto of the event. The franchise partners worked together with headquarters during workships to come up with proposals for how cross-border cooperation between Germany and Spain can be strengthened, and how the synergies between real estate brokerage and holiday rental can be used optimally.
The second half of the day was devoted to external networking, i.e. approaching potential customers. Partners from Germany and Spain presented their success stories and gave other partners valuable suggestions for their daily work.
Rolf Neijman who, as an external speaker, gave an entertaining lecture on the subject “referral marketing”, closed the meeting.
Using entertaining associations from the Astrid Lindgren books, he advised his auditorium, rather intelligently, to play “on tape” like billiards, in other words to rely on third-party recommendations instead of addressing the target directly.
An interesting topic, which was also actively discussed by the paricpants during the evening meal which followed afterwards.
Highlight – experience Mallorca from above
On the second day, the participants went up into the air together. Early in the morning, in bright weather, they headed for Manacor, where two gigantic captive balloons were already waiting for the estate agents.
The franchise partners hovered over the landscape of Majorca for more than an hour – an unforgettable experience that also enthused the Porta Mallorquina partners, some of whom had been living on the island for decades. This was a crowning end to two days during which there was a lot of laughter, discussion and learning.
Impressions of the balloon ride