Porta Tenerife, our master licensee for Tenerife, La Palma, La Gomera and El Hierro, opened its first regional sales office in August in the north of Tenerife. The new property shop is located in the centre of Puerto de la Cruz, on Calle Luis de la Cruz, 10, and is close to the famous Plaza del Charco and the popular promenade Calle Quintana.
The shop itself stands out with its classic modern design that has been developed exclusively for our franchise system by the brand architect.
In the window there are select offerings from the island-wide real estate agency, which invite you to learn more by entering the interior of the shop. The high-quality interior indicates the value of the property that is offered here. The focal point is the green logo wall in the entrance area – the trademark of the International Porta-Group.
New Approaches to Marketing in Tenerife
Porta Tenerife breaks new ground in the local real estate market with the opening of this property shop in Tenerife. Through a targeted “set the scene” style approach with a just a few offers of real estate on display, the real estate provider distinguishes itself from the majority of estate agency shops, that showcase their offers in the shop windows in travel agency style. An innovative real estate shop concept, which is proven in practice:
“From day one we’ve had many visitors,” says Eckhard Bernstorff, owner of Porta Tenerife and Master License Partner of Porta Mondial AG for the western Canary Islands. The agent is particularly pleased that the locals have taken to the property shop so well:
“Since opening, we were able to expand our real estate offer in Tenerife and have many more properties from Tinerfeños in our portfolio.”
Overall, the real estate entrepreneur is satisfied with the business:
“We benefit from the good placement of www.portatenerife.de on the Internet and now with the new property shop we have a counseling centre in Tenerife, which justly meets our upscale clientele.”
Currently, Eckhard Bernstorff, together with his international team have some 170 properties for sale in Tenerife, La Palma, La Gomera and El Hierro. The products range from traditional apartments by the sea to spectacular luxury villas.